Your AI Business Coach
Analysing Fit Club York · TeamUp + InBody synced this morning
Hitting your £25k target
You're £6.8k short with 15 days left. Your fastest lever is challenger conversion.
You have 32 challengers finishing in 3 weeks. Historically 95% become long-term members at an average of £120/mo.
If you convert 28 of them, that's £3,360/mo recurring on top of this month's intake. Gyms that start the conversion conversation in week 4 (not week 6) convert 20–30% better.
York market analysis
Nobody else in York owns 'coached small-group community'.
York is a city of ~210,000 with two universities. Competitors are mostly budget gyms — PureGym and The Gym Group both within 1 mile. Their pitch is access + price; nobody is selling coaching + community at scale.
Your York Press Readers' Winner 2026 award is your single biggest credibility lever vs the chains and it's under-used in paid ads.
Upcoming local events to market at
Four York events in the next 4 months you should be visible at.
- York 10K — Sunday 2 August 2026, Knavesmire. Run an "8-week 10K-ready" lead-in offer.
- Yorkshire Marathon — October 2026. Capture trainers with a "strength for runners" series.
- York parkrun — every Saturday. Sponsor a takeover; coaches run with members.
- University freshers — late September. Student-only £127 intake with payment plan.
Ask your coach
Trained on your TeamUp, InBody and challenger data.